YouTube is a great way to get your business in front of millions of people across the globe. And advertising on the platform is a very simple process. However, the difficult thing to pull off is to ensure that the users do watch your ads rather than neglect it. In this post, we will look at five ways you can make YouTube users notice your ads.
The first thing you must decide on is the ad format you will use for the YouTube ads. The platform provides a number of options in this regard, ranging from display ads, bumper ads, skippable ads, overlay ads, and so on. The suitability if the format will depend on what you wish to achieve through the ads. For example, if the purpose of your ad is to generate leads, then using sponsored card format will be the best way to move forward. In case you are not sure what type of ad format to choose, get in touch with SurfacedMedia.com who can easily suggest suitable ad options for your business.
Remember to take full advantage of the targeting feature offered by YouTube to its advertisers. Just as with other social media platforms like Facebook, you will be able to target your YouTube ads according to criteria like demographics, interests etc. So, if you are a business selling Star Wars collectibles, you can set up the ad in a way that it is only displayed to people who are interested in Star Wars. This obviously will increase the chances of your ads generating leads and sales.
The easiest way to make the user watch your ads in full rather than skip it is by using humor. If you are creating a 30-second ad, then start off the first five seconds with a funny situation or monologue that makes the user smile. If you can succeed in doing this, then you can be sure that the user will see the ad in full. Now, if the subject matter is such that it cannot be made funny, then at least try not to make it too boring and bland during the initial five seconds.
YouTube allows advertisers to add interactive elements like call-to-action on the video advertisement. So, make sure that you do use this feature. After all, if a user is impressed with your ad, you have a better chance of converting them into a sale if you offer a clickable link that will take them to your website.
In all video ads, there will be a skip button available to the user. If they do not like an ad, then the users will decide to click the skip button rather than watch the ad in full. A good way to get around this tendency of the user is by using this behaviour against them. For example, you can create an ad which says that skipping it will cause the iPhone being shown in the ad to be smashed onto the ground. This will pique the curiosity of the user and they will choose to watch the ad rather than skip it.