If you own a business and do not have a website of your own, then you need to seriously think about your digital marketing strategy. A business without a website will inevitably be seen as ‘not in tune with the times’ by prospective customers. This can easily go on to damage the attractiveness of your brand. But if you have already decided that it’s time for your business to have a custom website, make sure that the following four features are present.
Social Media Links
Remember to link your webpage to all your main social media accounts. At least your Facebook, Twitter, Instagram, and YouTube accounts must be linked. Doing so will ensure that people who visit your website also check out your social media accounts and subscribe to them. And only when this happens do you have the chance of remaining constantly connected to your prospective customers. So, place your social media buttons in a location that is guaranteed to be seen by the visitors. Many websites use ‘sticky’ social buttons, which remains fixed in a single position no matter how much you scroll the webpage. And this definitely is a good option.
You should also ensure that the website is easily navigable by most of the users. If the visitor finds it difficult go to a specific page from the homepage, or if they are unable to find the information that they are looking for, then the visitor will inevitably become agitated and leave the website thinking that your business is unprofessional. Web design solutions such as those found at m8th.com can help you with creating a simple and easy to use navigation system that allows users access to all the information on the website.
Certifications And Awards
If your business has been certified by any professional body, then be sure to specify it clearly on the website. You can also use the logo of the organization. For example, suppose your products have been vetted to meet ISO standards, then you should definitely indicate it very prominently on the website. In the same way, if your company has won any awards, then that too must be mentioned. These awards and certifications will help in gaining the trust of first time visitors. As such, never avoid them on your website.
What You Offer
Be very clear about what it is that your offer to the customers. This does not mean just listing out the services you provide. That is something, which never triggers any response from the prospective customers. Instead, focus on explaining how your service is vastly superior to others. For example, if you are an accounting firm providing services to businesses, then don’t just list up your service as ‘business accounting’. Instead, state that you provide ‘business accounting service that cuts down accounting time by 30% and makes all accounts available online’. By highlighting your specific benefits, you stand a greater chance of converting the website visitor into a lead, and eventually a paying customer.