Expecting people to find your website is akin to expecting them to find your store in an offline market. In most cases, there will be a few others stores like your, other people will offer similar product ranges and someone else may be better placed. How then do you ensure that they find you?
In the case of an offline market, you’d print and distribute flyers, put up hoarding etc. In the case of an online store, your visibility depends on your SEO or Search Engine Optimization rankings. Here are five ways to increase your local SEO scores.
Pay Attention to the Title and Meta Description
If you were looking for a florist in St. Louis, would you click on ‘Blooming Petals’ or ‘Blooming Petals in St. Louis’? The latter right. Customize the title to reflect the content of your webpage. Think of this little snippet as an ad for your site. You have 50-60 characters you may utilize for your title and up to 200 characters available for your Meta description. Use these characters wisely. Try not to let your Meta description exceed the word limit.
List Your Business
There are a number of local online business directories. Depending on what your expertise lies in, you should get your brand listed in as many directories as possible. In doing so, ensure that your brand name is spelled correctly, contact details are correct and updated regularly and the area you serve is mentioned prominently. If you don’t know where to get yourself listed, simply search for ‘(your city) directory’.
Reputation matters. If your page has a number of good reviews, it is more likely to appear on the first page of search results. There are a number of reputation tracking software tools that can help you keep track of whenever your brand is mentioned or reviewed. Whether the review is good or bad, you must always respond to it. This shows concern and improves our image even if the review is not so good. This holds true not only for your website but also for your social media pages.
Google My Business
Google my Business is one of the most important directories that you need to figure in. You can claim your page on this directory for free but will need a physical address that can be verified. Only the owner of a business can register a Google page. Once created, optimize your page with a good description, store timings, list of services and products offered, logo, photographs etc.
Add Locally Relevant Content
Make use of your blog space to put up locally relevant content. Invest in original content covering news, local happenings, offers, new product ranges etc. If there’s an event being planned in your town or city that’s connected to your field, it should be mentioned on your website. Ideally, each page should have at least 1000 words of original content with city specific keywords. If you have stores in multiple locations, do this for each location.