Are You on a Tight Budget? Here’s How to Choose the Best Explainer Video Company
Would you like a killer animated explainer video that will boost your business? If yes, choosing how are going to produce it is the most important step. There are plenty of choices when it comes to an explainer video company that you can count on. However, you must careful evaluate your options and compare their offers with your set budget.
Go for Freelance
The regular process of video productions requires a team of expert professionals in every area of production, at least a creative director, scriptwriter, art designer, storyboard artist, a voice talent, sound producer and an animator. However, you can opt to do it the freelance way.
Here, you got two options: you can hire an animator and ask him to craft everything or you can assemble an entire team composed of freelancers. Both of these can make the pricing more affordable for you.
But while freelance way is generally a good way, this is recommended only for the low budget startups that cannot invest too much in advertising yet. When your company is willing to enhance its internet marketing campaign, take note that lousy videos can lead to a loss in sales and conversions together with a bigger investment as compared to hiring an explainer video company. Instead of choosing to skate on thin ice, it’s best to wise.
Pick the Template Way
It is true that there is more than one explainer video company in the company yet not all of them are going to fit your set budget. Among the most affordable choices are companies offering pre-defined designs and animations, with their marketing videos known as template videos because of these are pre-made in nature. It is fast to produce this kind of videos but they don’t really have a professional quality, while visual designs will not adjust to your brand. The main issue with such animated marketing videos is that you cannot fit the predefined designs to the message of your brand so you cannot clearly convey the message or establish a solid bond with your target audience.
Choose the Custom Way
Finally, you can find an explainer video company that crafts custom animated videos and has a complete team of professionals. This kind of companies creates custom designed videos that are specially crafted for engaging a certain audience and transmitting a specific business message. These companies can have different price ranges when it comes to their services so it will be best that you go for an explainer video company that perfectly fits with your budget will meeting your set requirements.
For a quick wrap up, here are the final recommendations that you have to keep in mind before you pick an explainer video company:
- Make sure that you check their portfolios in order to see the actual quality of the videos they did in the past.
- Set an online meeting with the company to talk and discuss the whole process before it starts.
- Go through opinions and reviews of their past clients.