There was a buzz recently on making a fortune out of your Instagram account. I have decided to examine the topic in order to find some sort of map to success and get profit from my own Instagram profile
How Instagram monetized itself?
Instagram was launched in 2010. Since then the app was growing extremely fast and reached 150 million users in September 2013, twice faster than Twitter did. In April 2012 the company was acquired by Facebook for $1 000 000 000. The deal itself resulted into a huge buzz around app speeded up its growth even more. However, the company haven’t earned anything until launch of in-app ads introduced in November, 2013. Facebook hasn’t yet published its annual earnings this year, however eMarketer has predicted that Instagram will bring $595 million revenue from mobile ads in 2015, and already in 2017 will make more profit in this field than both Google and Twitter.
How users earn on Instagram?
While Facebook is making yields from the app, its users have found a possibility to make fortunes out of their Instagram profiles. The most successful Instagram model according to Daily Mail is 24 years old Australian Kayla Itsines. Her Instagram account has 4.3m followers and brought her over $5 million income. There is a list of ten models that have become millionaires by using Instagram in the article mentioned above. If we’ll sum up why their profiles let them to earn that much, we’ll see something all the models have in common:
- All of them somehow tied to fitness, which attracts to them all those people who’d like to lose weight but do not have enough motivation to go to gym;
- Each of them is a beautiful young woman;
- Each of them is working hard to build its audience and keep it loyal;
While not every Instagram user obtains all of the mentioned qualities, we need to find other ways to monetize our Instagram accounts if we want to.
How you can earn on your Instagram
While examining the topic stated in a title of this article I have noticed that I am neither fitness-coach nor pretty-looking model. However, I still had a purpose to earn some money using my Instagram. So I have begun to look for something, that can help me. After reading all sorts of guides on “posting only blue & yellow images”, “using right filters” etc. I have found Lobster. It sounds just like I have decided to post photos of different shellfishes and make a fortune out of it, however it is not. Lobster is a marketplace for licensing your Instagram & Flickr photos and sell them afterwards.
So it works as a photo stock, but not a regular one. You can get $1,74 per each of your photos taken via Instagram, and it is absolutely great. You do not need to make anything more than posting to your Instagram and getting profit from it. Well, you won’t make a fortune, but it is still more than you earn from using your Instagram account. By the way, service is making your own portfolio out of your Insta photos, which you can also share on social media in order to promote.
So, here is a quick tip on monetizing your Instagram. Do you know other solutions? I’d be happy to discuss them in comments.