So, you are a manufacturer and you need some information about product packaging? We appreciate that you are doing research before finalizing your product package designer or the design itself. Although your product needs to be of good quality to retain your customers without a good product packaging you can’t attract new customers. And, chances are high that you may lose your loyal customers if a competitor invades the market with a well-thought product packaging.
Here we are sharing a few tips to create winning product packages that can build your brand image and widen your loyal customer base. It is always advisable to verify any such claim with professional experts in the packaging niche. For instance, talk to the experts at https://cccllc.com/, before you finalize on any plastic packaging or designs.
Make it attractive – Your product package should be attractive enough to draw the customers’ attention to the store shelf it is kept. When a consumer enters a store he finds huge varieties of products sitting on the shelf. So, your product package should be such that it can create its unique presence in the crowd of products.
Label it well – Studies have proved that when a person picks up a product from the store shelf he takes an average of 7-seconds to decide whether to take the product or not. This means when attractiveness of your product package has attracted the customers you have only 7-seconds to convince the customer that the product is worth their money. The label of the product should clearly convey what the product is and which brand it belongs to.
Be creative but don’t ruin product’s identity – Obviously, you need to be creative for making the product attractive but don’t go beyond the limit. Suppose you manufacture extra virgin olive but get it packaged like any ordinary oil, you may not attract customers. So, keep in mind the target audience whom you want to sell the product.
Make the package usable – While getting a product designed you should also keep in mind its usability. If your product package is useful to the customers they will surely buy the product even if it’s slightly costlier than the competitor’s product. Imagine toothpaste being sold in the most attractive glass bottle do you think it will attract customers? The biggest example of usability of product packaging we recently saw is the Heinz tomato ketchup. In the traditional glass bottle sometimes it became very tough to take out the ketchup. Heinz came up with an upside-down plastic bottle and won the market.
Make it reusable and safe – Studies have shown that 90% of customers are attracted to the product packaging that can be reused. Obviously, there are some exceptions to the rule but most of the products can be packed in a reusable packaging and this will surely shoot-up the sales volume of the product. If you sell a product that can be hazardous in any way make sure the packaging is safe for the end user.