When it comes to discussing the many elements of SEO (Search Engine Orientation) you cannot help but ignore the term ‘backlink’ that happens to be the most important of them all. However, bloggers, new age marketers, and amateurs in the field of building SEO strategies are often left struggling with regards to creating backlinks. This post is aimed at offering an understanding of link building and backlinks, why they are important for SEO, and how they aid the online success of businesses.
Backlinks provide incoming links to webpages
When webpages need to be linked to other pages, they use backlinks. In the bygone days, backlinks served as essential metrics for webpage rankings. The pages with greater numbers of backlinks ended up ranking higher on major search engines such as Google and Yahoo!
Commonly used terms for creating backlinks
Link Juice: ‘Link juice’ is passed when a website page is linked to created content, the homepage of a given website, or to any other page on the site to be promoted. It is responsible for improving upon the domain authority, enhancing the rankings of articles and blogs, etc. Bloggers can prevent the passing on of link juice by activating no-follow tags.
No-Follow Link: These links do not contribute anything and are not concerned useful for the ranking of webpages. Webmasters are known to use no-follow tags while linking out to unreliable sites.
Do-Follow Link: All the links added to blog posts are do-follow links, they are capable of passing link juice.
Linking Root Domains: The number of backlinks associated with any given website from unique domains are referred to as linking root domains.
Low-Quality Links: These links are attributed to harvested sites, spam sites, automated sites, or even porn sites. They usually crop up after buying backlinks from dubious sources and can cause more harm than benefits to users.
Internal Links: Links from one page to others within the same domain are termed as internal links.
Anchor Text: Text used for hyperlinking is called anchor text. Backlinks with anchor text work great; especially when they are related to particular keywords.
Benefits of using backlinks in SEO
Here are some good reasons that suggest why backlinks are important for your site:
1. Betters Organic Ranking
Well-researched and appropriately placed backlinks offer better search engine rankings. In case your content is receiving organic links from websites, it will rank higher on search engine listings.
2. Faster Indexing
Backlinks are helpful for search engine bots as they allow them to discover links connected with your website. They also crawl through your site effectively to allow for faster indexing and discovery of your website.
3. Referral Traffic
Backlinks are instrumental in getting referral traffic. Generally, referral traffic has low bounce rate and is targeted.
How to get backlinks?
Articles based on practical examples and proper research provide high potential for attaining backlinks from websites as references. Also, comments on do-follow blogs and do-follow forums offer easy and free ways of getting backlinks. This said, backlinks for SEO is one way of getting higher page rankings on search engines. Are you ready?